The Tiffany jewellery company has launched a new male jewellery line in the Middle East, with platinum items featuring prominently.

Cuff links are the company's second best selling range of items and foremost in the new line are the "unusual and interesting" French knot cuff links in platinum.

Platinum-based jewellery features heavily in its collection of men's rings.

Its Signet rings, which are available in either oval or cushion shapes, are available in platinum along with the world-renowned jeweller's diamond bands.

Wedding bands for men from the company also have many platinum and gold/platinum mix options.

"Tiffany & Co's men's jewellery and accessories comprise of a wide choice of creations in gold, sterling silver and platinum," said Pegah Goldooz, general manager of Tiffany UAE.

The company said that the new collection "affirms Tiffany's superb craftsmanship with over 150 years of artistic excellence and are a tribute to its mastery in designing".

Despite seeing a fall in profits during the last quarter, Tiffany reported robust demand for platinum despite rising prices.

Ÿ Adfero Ltd