Ritani has teamed up with De Beers brand Forevermark to create a new collection of engagement rings, earrings and pendants.

The Ritani for Forevermark Collection features more than 30 designs in precious metals including platinum and palladium.

One of the "hero" rings for the collection is available in palladium, gold or platinum and retails for between $2,490 and $3,820, not including the centre diamond.

"Together with Forevermark and the compelling marketing campaign they have developed, Ritani will help drive more traffic to our retailers' stores with our alluring new line of Ritani for Forevermark fine jewellery," Ritani president Joel Klein said.

"This is just the edge they will need to compete in today's challenging marketplace."

Ten authorised retailers are currentlky carrying the collection: Underwood's Fine Jewelers, Fink's Jewelers, King Jewelers, Perry's Emporium, Browning & Sons, Zimmer Brothers, Jewels of Lake Forest and Ben Bridge Jeweler.

So far, the new designs have registered over 5,000 'likes' on the brand's Facebook page.

Source:

Ritani partners with Forevermark (09/12/11)

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