A new range of men's platinum jewellery has been unveiled by Kolkata-based Senco Gold Jewellers.

Launched by renowned Bengali film star Dev, the platinum range includes rings, bracelets and chains.

Speaking at the launch, Dev explained that men are increasingly opting for "smart, elite and urban designs", which he believes suits platinum pieces.

"I love the idea of wearing exclusive platinum jewellery that sets me apart and is a reflection of my personal style. It truly is the perfect choice amongst precious metals for men," he said.

Suvankar Sen, director of Senco Gold, said demand for platinum jewellery has been growing among both male and female consumers.

"Men are taking to platinum jewellery more so for it's a new metal that distinguishes them from the rest due to its innate qualities, which appeals to them," he added.

Mr Sen said the new platinum men's range offers a wide range of exclusive designs in rings, chains and bracelets.

"Being a very precious metal, it also offers the buyer an excellent store of value," he added.

Source:

Senco Gold Launches Men’s Platinum Collection (23/09/11) 

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