Platinum jewellery has remained strong in the luxury market, according to a new report.

Figures from the International Diamond Exchange (IDEX) have shown that the luxury market has remained a strong sector for platinum sales, despite a slowdown over the course of the year in the mass market.

The growth of platinum in the luxury market has been fuelled by the continued expansion and development of luxury jeweller Tiffany, which announced sales growth of eight per cent in August.

Platinum jewellery formed one of Tiffany's highest earning merchandise during the third quarter as the precious metal retained its high-end popularity despite the continued rise in its value.

The growth of platinum sales at Tiffany also continued despite a report from IDEX that store traffic and transactions at the company were flat during the third quarter.

Platinum's position in the luxury market appears assured and Tiffany continues to use the precious metal to woo new customers as it carries out an impressive expansion programme.

The jeweller has opened stores in the US, Mexico and Asia in recent months as it looks to bring luxury jewellery to new markets.


Ÿ Adfero Ltd