Johnson Matthey revealed yesterday (6th October) that it has rebranded its innovative ACCRT System.

The technology, which is the first passively regenerated particulate filter for heavy-duty diesel 2.5g NOx EGR and non-EGR engine retrofits, reduces harmful emissions by 90 per cent.

However, the leading platinum refiner has decided to rename it as the AdvCCRT System, while also altering other factors such as labelling, advertising, packaging and trade show materials.

"This is a marketing decision to more clearly differentiate Johnson Matthey's product from other brand names that may appear to be similar," said Marty Lassen, the company's Director of Commercial Development and Marketing.

"We want to clearly define this advanced technology for the heavy-duty diesel market."

The system makes use of three separate catalyst formulations in order to produce its desired effect, with the first involving a flow-through substrate coated with an oxidation catalyst.

A catalytically-coated wall-flow filter then moves downstream to burn off the particulate matter, before an NO2 catalyst reduces the presence of the harmful gas through decomposition.

Having already received Environmental Protection Agency approval, the AdvCCRT System was verified by the California Air Resources Board in April 2009.

Johnson Matthey was first established in 1817, when Percival Norton Johnson set up the business as a London-based gold assayer.

Source:

Johnson Matthey Rebrands Its EPA and CARB Verified Level 3 Advanced CCRT(R) System, the First Passively Regenerated Particulate Filter for 2.5g NOx EGR and Non-EGR Engines (06/10/09)

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