Ford has today (April 16th) announced that its vehicle sales for the first quarter have fallen on last year's figures.

Despite beating analysts' estimates with a strong profit of almost US$900 million the automaker revealed that vehicle sales fell slightly.

Whilst the US market has faltered chief executive Bill Ford has introduced a series of cost-cutting measures to fuel Ford's growth.

However, in a sign that the measures would not sustain long-term growth, the company warned that the economic outlook remained uncertain.