Bosch is to unveil its new iridium spark plug during a roadshow in the US this summer.

The Bosch Driving Innovation Tour will include an interactive spark plug kiosk that introduces the new Bosch Iridium plug.

It will feature graphic demonstrations of the new plug firing, its OE-based technology and construction, as well as comparisons to competing plugs.
The road show - Driving Innovation - involves a 40-foot trailer travelling across various sites in the US.

Bosch says the tour will allow it showcase its new technology and its tradition of advancing automotive industries.

The German firm also makes a range of spark plugs manufactured from platinum.

According to aftermarketNews, anyone visiting the show in person can obtain a $2 rebate on the iridium spark plugs.

Sources:

Bosch Showcases Automotive Technology with 'Driving Innovation' Road Tour (02/06/11) 

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